1 AIT Asian Institute of Technology

Marketing strategy for Internet service providers in Thailand

AuthorVibha, Visvanathan
Call NumberAIT RSPR no. SM-99-131
Subject(s)Internet service providers--Thailand
NoteA research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration, School of Management
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-99-131
AbstractThe Information Age has come to pass, thanks to the proliferation of networked digital devices enmeshed together by the Internet. The convergence and integration of products and services, driven mainly by technology, asserts marketers to understand the emerging information society. To be able to participate in this emerging opportunity in the region, it becomes imperative to understand the current market scenario and future prospects. The foundations of evolving knowledge societies in this network economy depend on reliable Internet access to the citizens. The needs of corporate Internet users have also been changing with the advent of e-commerce and other fast eme.rging Internet applications. Thus, it is also important to analyze the services offered by the ISPs, the problems plaguing cheaper access and their future directions.
Year1999
Corresponding Series Added EntryAsian Institute of Technology.|tResearch studies project report ; no. SM-99-131
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Bechter, Clemens
Examination Committee(s)Swierzeck, Fredric William; Sununta Siengthai
Scholarship Donor(s)Asian Institute of Technology (Partial Scholarship)
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999


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