| Author | Ash, Analiza Jocosol |
| Call Number | AIT Thesis no. IM-98-18 |
| Subject(s) | Electronic commerce
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Abstract | The growth of the World Wide Web has been changing the way goods are being bought and sold. It has caused businesses to experiment with innovative ways of marketing to consumers in computer-mediated environments. Attractive as shopping on the internet may sound but it is actually far from being simple, efficient, or enjoyable from shoppers perspective. Search engines and online directory services such as yellow pages are insufficient or incomplete to give on-line shoppers locate products they want and the merchants willing to sell it to them. Such problems have been minimized by electronic malls. These recently have sprung up to help make order and product location out of the Internet chaos. However, there are no guidelines and no survey results that lead to build the most competitive shopping mall among the existing Internet malls. This study will identify the factors affecting electronic mall shopping from the shoppers perspective and would suggest the effective strategy and new approach to build and construct the effective shopping mall on the Internet. |
| Year | 1998 |
| Type | Thesis |
| School | School of Advanced Technologies |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Devadason, Francis Jawahar ;Baker, Thomas; |
| Scholarship Donor(s) | Asian Institute of Technology; |
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 1998 |