A marketing strategy for LPG in Cambodia : a case study of Total Company | |
| Author | Hor Rachna |
| Call Number | AIT RSPR no. SM-98-6 |
| Subject(s) | Liquefied petroleum gas--Cambodia Liquefied petroleum gas--Marketing |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | As the countly moves from a highly controlled economy to an economy characterized by more aggressive competition, pervasive uncertainty, and unlimited opportunity, many companies entered Cambodia and compete fiercely to achieve high share in LPG market one of the most profitable segments in the Cambodian Market This study deals with the development of marketing strategies for TOT AL company regarding their LPG business in Cambodia. Thus, it is necessary to analyze external factors including production and consumption,. competition to identify opportunities and threat in environment in which the company operates. Moreover, the analysis and assessment of business of TOT AL need to discuss to find out its strengths and wealmess, the marketing strategies also are recommended to achieve the marketing objective of the company. |
| Year | 1998 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Speece, Mark; |
| Examination Committee(s) | Bechter, Clemens;Dang, Giap Van; |
| Scholarship Donor(s) | French Governement ; |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2004 |