Market niche analysis for wind energy in Indonesia | |
| Author | Budi Suprapto |
| Call Number | AIT RSPR no.SM-98-59 |
| Subject(s) | Wind power--Indonesia Market segmentation--Indonesia |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-98-59 |
| Abstract | Wind energy is one kind of renewable energy that might have competitive cost, environmental friendly, can be decentralized in some locations and very large energy that theoretically could meet all the world's electricity need. Indonesia is one of potential countries to produce wind energy. The characteristics of wind energy are suitable for Indonesian that consists of thousands of islands. At present, there is no wind energy utilization here. This is a potential market of wind energy developers. With the tools of Market Analys;s, this research will try to look how big the market opportunities of wind energy in Indonesia and the possible marketing strategy to enter the niche. |
| Year | 1998 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-98-59 |
| Type | Thesis |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, C. |
| Examination Committee(s) | Speece, M. ;Lalit M. Johri |
| Scholarship Donor(s) | Government of Austria |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 1998 |