| Author | Islam, Mohammad Majedul |
| Call Number | AIT RSPR no.SM-17-04 |
| Subject(s) | Mobile commerce--Bangladesh
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| Note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | Mobile Commerce services are similar to electronic commerce service capable to handle by consumer’s hand anywhere anytime through cellular technology. It is a retail outlet in the customer’s pocket. It is often pass on to MCommerce designed to use with the help of mobile devices to perform online business transactions like product ordering, money transfer, banking and stocking (. Mobile commerce is expected to grow to over $100 billion by 2017 whereas Bangladesh a far behind to adopt and use. The application of mobile technology services important to economic and non-economic activities. Researchers have increasingly focused on the adoption of mobile commerce toward individual technology services users in Bangladesh. The past literatures were mostly concentrated on specific services of mobile commerce e.g. mobile banking or mobile payment. These studies were applied mostly technology acceptance model (TAM) in organizational perspective. This study highly focused on individual level adoption on technology based services of mobile commerce. The unified theory of acceptance and use of technology (UTAUT) model was applied to perform the research study. This research developed nine hypotheses to measure the influences of performance expectancy, effort expectancy, and social influence toward individual mobile commerce adoption. The moderating effect of personal innovativeness and perceived credibility were measured the degree of impact of effects of the latent variables. The study has conducted field study to analyze the research contents and developed a comprehensive research model. The qualitative interview has been taken place through open discussion with the respondents before developing the questionnaire. The final questionnaire has been drawn after a pre-test with a small number of respondents using six point Likert scale. A systematic random sampling was approached to collect survey data. Overall 450 data have been collect through online social media and physical visits of different mobile commerce users’ points. The study employed structural equation modeling (SEM) for quantitative data analysis using SPSS 20 and SmartPLS 3.0. This research examined the convergent validity, item reliability, and internal consistency to assess the strength of measurement model and examined explanatory power of the model to assess the significance of structural model. The multi-group analysis has been done to assess the moderating roles. The study was initiated new scope to use UTAUT model for individual adoption investigation. Further, it has explored some measures to guide service providers, researchers, and policy makers to enhance the use of mobile commerce through rational focuses on specific driving forces for individual adoption of mobile commerce in Bangladesh |
| Year | 2017 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Badir, Yuosre; |
| Examination Committee(s) | Zimmerman, Willi;Vimolwan Yukongdi; |
| Scholarship Donor(s) | AIT Fellowship; |
| Degree | Research report (M. BA.) - Asian Institute of Technology, 2017 |