Entry strategies of European companies to Asia : lesson learnt from experiences in Thailand, Malaysia and Cambodia | |
| Author | Chea Mony |
| Call Number | AIT RSPR no. SM-98-21 |
| Subject(s) | Investments, European--Thailand Investments, European--Malaysia Investments, European--Cambodia |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The world economy is undergoing a fundamental change and the business environment has grown dramatically more intense as the result of the globalization. With the saturation in US and Europe, Asia is becoming increasingly important in the world economic order. To survive in the coming century, European firms must expand their international operations to Asia by using different entry modes. The research study was conducted to examine the experiences learnt by selected European companies in three different Asian countries, Thailand, Malaysia and Cambodia. After summarizing the major findings from the study and analyzing the factors influencing the entry decision in the three Asian countries, the recommendations to new entrant to these countries are provided. |
| Year | 1998 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Buchel, Bettina; |
| Examination Committee(s) | Swierczek, F. W. ;Gupta, Jyoti P. |
| Scholarship Donor(s) | French Government Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998 |