| Author | Sukanya Thongserm |
| Call Number | AIT RSPR no. SM-98-26 |
| Subject(s) | Telecommunication--Thailand
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Since July, 1997, Thailand has faced the economic crisis situation. It has affected many
business areas, especially in the businesses which deal with the exchange foreign
currencies. Telecommunication industry is also the one who has affected from this crisis.
Some companies have to cease their businesses and some have to find the solutions to
survive.
Establishment the crisis management system in organization is one of wise solution to
cope with the crisis. However, there are many crisis management systems provided
during global change. The company who wants to carry out this system should
deliberately consider whether it fit with the company or not.
For the case company, UCOM (Network), we have selected the crisis management model
of Nunamaker, Weber, and Chen to be the framework. The analysis presented the crisis
management system of case company based on the selected model.
However, there are both the benefits and limitations of adapting this model to the case
company. The top management should weight the positive and negative outcomes before
proceeding. |
| Year | 1998 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Khang, Do Ba; |
| Examination Committee(s) | Quang, Truong ;Tang, John ; |
| Scholarship Donor(s) | United Communication Industry Public Company Limited
(UCOM) ; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998 |