Strategies for service and market development of entrepreneurial software designing firms in Malaysia and Bangladesh | |
| Author | Islam, Nazrul |
| Call Number | AIT RSPR no. SM-98-48 |
| Subject(s) | Computer software--Malaysia--Development Computer software--Bangladesh--Development |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The study attempts to evaluate the comparative positions of strategic issues of entrepreneurial software developing companies (ESDCs) in Bangladesh (BSDCs) and Malaysia (MSDCs). Study clearly shows that Bangladesh software market is emerging with high potential and BSDCs are in developing stage, while Malaysian software market is quite large, and MSDCs are at the growth stage. Vulnerability, market unce1iainty, rapid technological development, lack of management ability and resource constraints especially human resources, are acutely affecting the growth and development of BSD Cs. Strategic alliances especially joint venture can be the best strategy to overcome these constraints. The study found that BSDCs place the highest importance on speed and comparatively less importance on differentiation strategy than MSDCs. The present study identified some success factors for software development of BSDCs as very essential, such as management of technical people, access to multiple sources of technology, orientation to customers needs, development of technological resources especially humanware, and strategic collaboration with large companies, while MSDCs demand more focus on technological superiority, involvement of entrepreneurs and access to multiple sources of technology. The study also found some useful factors for market development of BSDCs such as managing marketing efforts, developing appropriate marketing channels, focus on customized software, reduce competition through strategic alliances, building and maintaining credibility, building market differentiation and strategic alliances, while MSDCs require more focus on speed to market entry and linkage with large customers. Long term policy, top management commitment, responsiveness to change and creation of an innovation-accepting entrepreneurship accommodating culture are emphasized by MSDCs, while in BSDCs these are found to be absent. Government support, availability of sources of funds, infrastructure facilities are useful for software and market development of ESDCs which are found inadequate in Bangladesh compared to Malaysia. |
| Year | 1998 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Igel, Barbara |
| Examination Committee(s) | Speece, Mark ;Ramanathan, K. |
| Scholarship Donor(s) | Norwegian Agency for Development Cooperation (NORAD) |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998 |