A marketing strategy for a ceramics company in P.R. China :a case study of SACMI group | |
| Author | Gu, Hong |
| Call Number | AIT RSPR no.SM-98-94 |
| Subject(s) | Ceramic industries--China Marketing--China--Management |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The study analysis the developing trend of Chinese ceramic industry, SACMI, the world leading manufacturer of complete ceramic plant, marketing strategy in China between 1995 - 1996. China's ceramic industry will focus on the technical improvement with foreign advanced technology for its future development. How to compete is the issue SACMI faces now ... |
| Year | 1998 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Swierczek, Fredric William;Buchel, Bettina; |
| Scholarship Donor(s) | Asian Institute of Technology; |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 1998 |