| Author | Marlar Thein Han |
| Call Number | AIT RSPR no.SM-97-1 |
| Subject(s) | Joint ventures--Myanmar
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-97-1 |
| Abstract | This research study tries to explore the business strategies of the foreign joint ventures in the
manufacturing sector of Myanmar economy with special reference to Myanmar-Sampoema
Tobacco Company Limited. The study was conducted by reviewing the relevant literature,
surveying 18 JVCs by questionnaire and doing an in-depth study of Myanmar-Sampoerna
Tobacco Co. Ltd. and finally drawing conclusions after analyzing the data thus obtained.
The results of the study reveal that though the government's incentives for foreign investment
are attractive, the number of foreign firms entering Myanmar market is still small due to poor
infrastructure and unstable political condition of the country. But it is found that the business
strategies of the existing joint ventures are sound and working well. Except some minor ones,
they did not have any serious problems regarding entry into Myanmar market, manufacturing
and marketing of the products.
Based on the findings of the research study, some recommendations have been made for the
foreign joint ventures and the Myanmar government for successful functioning of the JV Cs in
Myanmar. |
| Year | 1997 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-97-1 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Johri, Lalit M. |
| Examination Committee(s) | Do Ba Khang;Swierczek, Fredric William |
| Degree | Research studies project report (M. BA.) - Asian Institute of Technology, 1998 |