| Author | Khan, Azmat M. |
| Call Number | AIT RSPR no.SM-97-95 |
| Subject(s) | Telecommunication--Pakistan
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-97-95 |
| Abstract | Increasing competition, decreasing prices of mobile phones and new developments in
telecommunications technology are among many of the reasons that why cellular phone
industry is experiencing unprecedented and phenomenal growth. This growth in the mobile
phone industry is offering many oppo1iunities to both traditional (fix-line telecommunication
companies i.e. British Telecom) and non traditional (purely cellular phone operators i.e.
Vodaphone) cellular phone companies.
Due to worldwide growth in the mobile phone industry, market opportunities are not confined
to domestic markets for the telecommunication companies. These companies, too, are going
global. Pakistan is one of the countries which is experiencing growth (due to shift towards
consumer market), offering market opp01iunities to international telecoms.
By virtue of its nature, the Pakistan mobile phone industry is attractive for both cellular
network operators (BT) and cellular equipment manufacturers (N01iel). However, despite
having growth prospects in Pakistan's mobile phone industry, the fundamental chore of these
telecoms, is to carefully craft an appropriate market entry strategies to enter in this market;
given the fact that (a) there is a shift in target market for mobile phone users from higher end
to mass market and (b) there are already three competitors present in this market to capitalize
on this growth. |
| Year | 1997 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-97-95 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Biichel, Bettina |
| Examination Committee(s) | Tang, John C. S.;Speece, Mark |
| Degree | Research studies project report (M.BA.) - Asian Institute of Technology, 1997 |