| Author | Fang, Zhen |
| Call Number | AIT thesis no.SM-97-3 |
| Subject(s) | Computer software industry--China--Prices
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. SM-97-3 |
| Abstract | Following the general economic deregulation of Chinese economy, the corporate pricing management of many Chinese software companies becomes one of a few management issues. This research analyzed the strength and weakness of Chinese software companies and their corporate pricing process management through the intensive studies of eight software companies and a few representative organizational buyers qualitatively. This research found out that a Ten-Step-Pricing-Process which customized from Dolan's Eight-Step Pricing Process and Pricing Audit Scoreboard is well applicable to Chinese software companies. |
| Year | 1997 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. SM-97-3 |
| Type | Thesis |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Speece, Mark W.; |
| Examination Committee(s) | Tang, John C. S. ;Ramanathan, K.; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Thesis (M.B.A.) - Asian Institute of Technology, 1997 |