A market study on the instant coffee mixes niche in Ho Chi Minh City, Vietnam | |
| Author | Doan Thanh Tuan |
| Call Number | AIT RSPR no.SM-97-74 |
| Subject(s) | Brand choice--Vietnam Marketing research--Vietnam--Ho Chi Minh |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-97-74 |
| Year | 1997 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-97-74 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Speece, Mark; |
| Examination Committee(s) | Bechter, Clemens;Do Ba Khang; |
| Scholarship Donor(s) | Swiss-AIT-Vietnam Management Development Program (SAV); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1997 |