| Author | Le Thanh Long |
| Call Number | AIT RSPR no.SM-97-76 |
| Subject(s) | Hospitality industry--Vietnam
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| Note | A research proposal submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-97-76 |
| Abstract | The purpose of this research is to investigate if and how the Yield management (YM) techniques can be applied for hoteliers working in the newly emerging economy of Vietnam. First, a brief overview of the hotel industry in Vietnam is given which segments the supply market into three major sub-sectors: joint-venture or foreign-own hotels, state-owned hotels and small private hotels. Several conditions facilitating and inhibiting YM implementation are identified. A sample of hotels from each sector is then chosen in Hochiminh City and Hanoi for analyzing the current yield management practice. The study emphasizes the differences in YM awareness, implementation levels and applicability among the three sub-sectors. A step-by-step strategy is then proposed for hotels in different sub-sectors to adopt the techniques in order to improve their chance of survival in the volatile and competitive market in Vietnam. |
| Year | 1997 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-97-76 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Do Ba Khang; |
| Examination Committee(s) | Tang, John C.S.;Johri, Lalit M.; |
| Scholarship Donor(s) | Government of Switzerland; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1997 |