| Author | Pham Thi Thanh Hong |
| Call Number | AIT RSPR no.SM-97-88 |
| Subject(s) | Hotel management--Vietnam
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| Note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-97-88 |
| Abstract | Among four different categories of yield management solution techniques namely (1) mathematical programming, (2) economics based, (3) threshold curve, and ( 4) expert systems, this research focused on mathematical programming approach. It is well known that mathematical programming approach may produce better results than the popular models currently in use. However, the time and computer resources necessary to solve the problem on a frequent basis have reduced their attractiveness to decision-makers. Thus, if the computational problems can overcome these limitations, it can be applied widely in hospitality industry. The research studied a set of mat~ematical programming simulation and gave out an appropriate model to apply in a real situation of Hanoi hospitality industry - Badinelli's model. Besides, the research also suggested an adapting mathematical model and an applicable software. The revised model was based on assumptions that stemmed from real situation of Hanoi hospitality activities. Research also indicates an abundant of further research in future. |
| Year | 1997 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-97-88 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Do Ba Khang.; |
| Examination Committee(s) | Tang, John C.S.;Huynh Ngoc Phien; |
| Scholarship Donor(s) | Government of Switzerland; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1997 |