1 AIT Asian Institute of Technology

Crafting strategy for growth : a case study of the Aparupa-Burlingtons (AB) group in Bangladesh

AuthorAmin, Md. Rabiul
Call NumberAIT RSPR no. SM-96-32
Subject(s)Strategic planning--Bangladesh
NoteA research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management
PublisherAsian Institute of Technology
AbstractBangladesh booming industries (Ready Made Garment) are now in crisis. This study is undertaken to determine the alternative strategies to compete in the changing environment in ready made garment industries of Bangladesh. The company selected is in emerging crisis. The research study analyzed the internal and external situation including the potential of backward-forward linkages and information control system of the company. Finally, it provided some short and long term recommendations for the company to survive during the crisis period and to develop for future sustain ability on the basis of the major findings.
Year1996
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Johri, Lalit M.
Examination Committee(s)Sharif, M. Nawaz ;Lee, C. W.
Scholarship Donor(s)Government of Germany (DAAD)
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996


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