The impact of entrepreneurial orientation on new product and service innovation :a case study of Smes in Nepal | |
| Author | Dhungana, Shubham |
| Call Number | AIT RSPR no.SM-20-02 |
| Subject(s) | Small business--Nepal Product management--Nepal--Case studies |
| Note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | Nepalese SMEs plays an important role in economic development and income growth. However increasing business competition has placed the SMEs in the vulnerable position. Undoubtedly their success in responding to the challenges in the business environment and constantly innovating new product and services in the market plays a great role for them to exist in the market. Entrepreneurial Orientation (EO) in other words, organizational level entrepreneurial behavior and its 5 dimensions has been identified in previous studies as influencing factor for SMEs product and service innovation. Mainly the 3-dimension Innovation, Proactive and Risk-Taking drives a firm for product and service innovation. The study was carried out on the SMEs of Nepal specifically Kathmandu valley to find whether EO and its dimensions impacts their service and product innovation capability. This study demonstrates that the SMEs in online and retail sector of Nepal which are new and controlled by young entrepreneurs shows all the EO dimensions which enable the firm to innovate whereas the traditional and technical business sector lack in the innovative capability due to lack of EO dimensions. |
| Year | 2020 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Igel, Barbara |
| Examination Committee(s) | Vimolwan Yukongdi;Zimmermann, Willi |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2020 |