| Author | Vu Dinh Thuyen |
| Call Number | AIT RSPR no. SM-96-57 |
| Subject(s) | Competition--Vietnam--Hanoi
|
| Note | A research study submitted in partial fulfillment of the requirement for the
degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The Vietnam garment industry is as old as other industries in the country. The industry,
however, has been known as an export industry for many years. During the period of centrally
planed economy, the industry mostly sewed garment products for export to Soviet Union and
Eastern European Socialist countries in order to implement treaties between the Vietnamese
government and those countries' governments. Furthermore, at that times every Vietnamese
people was determined a very limited amount of cloth for minimizingly footwear needs.
Therefore, the domestic market for cloth and garment was almost not existed.
In recent years, the Vietnam economy has been changing toward the market economy. This
trend opens up the opportunities but also causes the threats for garment companies. Garment
companies are now permitted serving both foreign and domestic market. Due to the
significantly growing up in number of garment companies, the fierce competition for serving
foreign customers has increased in the such Vietnam. This has waken up garment companies
considering the domestic markets that was bypassed for many years. However, how to
compete successfully in the domestic market is still a big question.
Bearing in mind, this research study aims at analyzing societal environment including
economic factors, technological factors, key social, cultural and demographic factors,
political, governmental and legal factors, climate and weather factors; task environment
analysis including industry analysis, supporting activities analysis, market condition analysis,
distribution and logistics analysis; and competition analysis in order to identify opportunities
and threats for garment companies. This research also scans internal environment of Hero ยท
company as a typical company in the garment industry to determine strengths and weakness
of the company.
Toward this end, this research suggest a feasible competitive marketing strategy m the
domestic market for the Hero company. |
| Year | 1996 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Johri, Lalit M.
|
| Examination Committee(s) | Gupta, Jyoti P. ;Do, Ba Khang
|
| Scholarship Donor(s) | The Government of Switzerland |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |