The impact of CSR on the psychology of consumers and their perception towards it | |
| Author | Tulachan, Ankita |
| Call Number | AIT RSPR no.SM-21-06 |
| Subject(s) | Psychology of Consumers Social responsibility of business--Thailand |
| Note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | In Thailand, the study of corporate social responsibility has not been a new practice since most of the local as well as international companies have been following it for a very long time now. In Thailand, the meaning of CSR is to give back to the society which they highly believe in doing so. The main purpose of this research study thus is to identify whether how much Corporate Social Responsibility of a certain company has an effect on the consumer’s behavior based on the Thai companies. Also, to identify the various types of CSR prevalent in our society such as good CSR, bad CSR and just philanthropy-based CSR respectively. For the methodology part, this research study is based on secondary data method where the chosen three companies’ respective websites, annual reports, sustainability reports as well as various news sources based on them are mostly used as the initial source for data collection. Then, these data are analyzed accordingly by the case study analysis. The chosen three companies are mostly based according to their Corporate Social Responsibility activities in their respective company. The findings of this study show that Corporate Social Responsibility are regarded important in some companies as they link directly with the positive behavior of their customers while some other companies believe that CSR is important but not so much linked with the customers since there are other factors as well which determines the accomplishment of a company, and not just CSR activities. |
| Year | 2021 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Levermore, Roger |
| Examination Committee(s) | Zimmermann, Willi;Islam, Nazrul |
| Scholarship Donor(s) | Asian Institute of Technology Fellowship |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2021 |