Assessing the factors affecting SMEs' adoption of e-commerce in Kathmandu, Nepal | |
| Author | Jonchhe, Kaustubh |
| Call Number | AIT RSPR no.SM-21-22 |
| Subject(s) | Small business--Nepal--Kathmandu Electronic commerce--Nepal--Kathmandu |
| Note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | Purpose- The purpose of this study is to analyze the factors that affect SMEs in Kathmandu, Nepal to adopt ecommerce in their business. Methodology- Questionnaires were distributed amongst the SMEs based in Kathmandu valley via Google forms. A total of 170 responds was collected, out of which 3 respondents were dropped because they had not adopted ecommerce yet. A series of analysis and test were run on this data. Findings- Results from the data showed positive outcomes for all the independent variables relative advantage, competitive pressure, IT readiness, organizational performance and perceived usefulness being a factor for adopting ecommerce. However, the findings also showed that there was no link between the moderating variable and independent variable. Implications- The study suggests the owners, or the managers of SMEs based in Nepal the benefits of adopting ecommerce. Similarly, the study also suggests that managers and owners should educate the employees about the techniques to use ecommerce in their platform. |
| Year | 2021 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Ransom, Lakeesha K. |
| Examination Committee(s) | Badir, Yuosre F.M.;Kumar, Prashant |
| Scholarship Donor(s) | Asian Institute of Technology |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2021 |