| Author | Pradhana Mastro |
| Call Number | AIT RSPR no. SM-95-32 |
| Subject(s) | Banks and banking--Thailand
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| Note | A Research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-95-32 |
| Abstract | The recent development of the Thai banking industry, including the process of financial liberalization and its effect on the Thai banking industry systems was explored. Research focused on the six largest banks in the Thailand and the study analyzed the strengths, weaknesses, opportunities, threats, and competitive strategies of each bank. The results of the study revealed that each of the bank in this study used all of the three generic strategies; cost leadership, product differentiation, and focus. These strategies were utilized in combination or separately on different occasions. However, all the banks stressed the importance of customer satisfaction by utilizing technology and human resources to reach their goals. Technology has been at the core of the bank's ability to provide services and products to their customers. |
| Year | 1995 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-95-32 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration in International Business (Publication code = SM) |
| Chairperson(s) | Swierczek, Fredric William |
| Examination Committee(s) | Johri, Lalit M.;Bumbacher, Urs |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |