| Author | Hamid, Khurram |
| Call Number | AIT RSPR no. SM-95-13 |
| Subject(s) | Marketing--Europe
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master
of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | This research study is carried out on the world's most famous casual apparel company
which is probably known for it's most demanded product the '501 jeans', Levi Strauss. This
study is based on the marketing strategies of the company in Europe and particularly in
Belgium. This research has been developed in a case study which emphasizes the current
marketing strategies as being practiced by the company.
This case study carries out the designing and managing the marketing strategies for
Levi Strauss, the formulation and operation of the strategic changes that have occurred due to
newly emerging marketing channels and trends.
By implementing the proposed framework and the methodology as a basis, the strategic
marketing channels will be designed and managed following the company's objectives and
strategies. Firstly, the activity is the analysis of the current situation and prospects to identify
the trends of the market and the general consumer behavior. Secondly, the company's targets
are defined and strategic marketing channels is set up by considering the company's strengths,
and weaknesses respectively. This has been done after gaining experiences from the Belgian
apparel market, specifically, Levi Strauss. Lastly, the study carries out the management for
marketing channels to achieve the company's objectives. |
| Year | 1995 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Speece, Mark W. |
| Examination Committee(s) | Johri, Lalit M. ;Hertzberg, Ellen
|
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |