| Author | Ali, Mohammed |
| Call Number | AIT RSPR no. SM-95-14 |
| Subject(s) | Competition--Bangladesh
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | To expand its exports and decrease the volume of imports, Bangladesh must have
good products to sell; efficient production and marketing systems; and an enthusiasm for
competition. This study shows that the garment industry is a significant factor in the country's
overall economy, not simply because of the dollars and numbers of employees involved, but
because it represents a labor intensive and low technology manufacturing industry in serious
and successful competition with related enterprises throughout the world. This export earning
industry is very compatible with Bangladesh's socio-economic position. Times are changing,
lifestyles are changing, manufacturing, marketing and financing are changing. Therefore
Bangladesh must change from some practices which are slowly becoming archaic. It must be
alert, ahead of time, to significant market demands.
This comprehensive study of the Bangladeshi ready made garment industry had the
purpose to assess the export competitiveness based on eleven measures framed by Multifiber
Arrangement under the GATT in the international market and to set forth guidelines for its
future growth and sustainability. In the research the author found that exploiting all
comparative advantages through certain measures Bangladesh will never be driven out from
the competitive world markets but rather will be enjoying a specific market share with long
term growth prospects.
Bangladesh must succeed in expanding the garment manufacturing from the lower
end to the higher end. It needs to restructure its textile and ready made garment industries
with appropriate backward and forward linkages, improve substantially its labor productivity
and management efficiency. It must implement well formulated cost reduction and product
diversification strategies. Supportive policy packages from the government will have to be
broadened and made more effective. Most importantly the author concludes the government
must opt for high quality political and business diplomacy to cope with other forms of non-tariff barriers, prevalent in international markets and discriminating Bangladeshi ready made
garment exports. |
| Year | 1995 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bumbacher, Urs
|
| Examination Committee(s) | Johri, Lalit M. ;Speece, Mark W.
|
| Scholarship Donor(s) | The Government of France |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |