1 AIT Asian Institute of Technology

Business opportunity and entry barriers analysis in the paper manufacturing industry from the new entrants perspective : a case of Indonesia

AuthorHalim Suyatmo
Call NumberAIT RSPR no. SM-95-20
Subject(s)Paper industry--Indonesia
NoteA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
PublisherAsian Institute of Technology
AbstractThis research study assesses the business opportunity of paper manufacturing in Indonesia and the entry barriers that the new entrants may face when enter the industry. The research overviews and updates the development of Indonesia paper industry; Present and analyze the status, growth and prospects of Indonesian paper industry; Present and analyze the barriers to enter the industry and identify the basic underlying economic and technological characteristics of paper manufacturing particularly in Indonesia. Analytical framework which is based on the practicing environment of paper manufacturing industry and conceptual approach is developed to conduct such assessment. The research revealed that Indonesia has the necessary comparative advantage that it needs to grow as prominent paper producer in the world. In addition the facts that the demand for domestic consumption is potentially huge and fast growing thus presents a sound market opportunity for investors to tap into. Since there are entry barriers which are inherent and related to the industry, new entrants should evaluate and select entry mode that suit their objectives. Research also shows that barriers in term of capital intensity and technological competence are significant. Entrants that have the competency in technology and financing investment shall have more favorable position to enter and stay in the business profitably.
Year1995
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Tang, John C.S.
Examination Committee(s)Gupta, Jyoti P. ;Do, Ba Khang
Scholarship Donor(s)Government of Austria
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995


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