| Author | Hanif, Waqar |
| Call Number | AIT RSPR no.SM-94-44 |
| Subject(s) | Sales management--Pakistan
|
| Note | A research study submitted in partial fulfillment of the requirement for the degree of Masters
of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | Marketing is one of those activities that ask for more interest, devotion and enthusiasm
than others. Each one of us is in his own way involved in this activity because of the
importance of marketing I have chosen the topic of distribution system of Coca Cola Company
Pakistan. This study is based on the information communicated to me during interviews with
Company employees as well as channel members involved in the distribution system of Coca
Cola Company.
Coca Cola Company Pakistan was established in early 60’s. Coca Cola South West Asia
is the regional office of The Coca Cola Export Corporation. The branch office of The Coca
Cola Company in Pakistan was established in Lahore. In the region of Lahore Coca Cola
Company works with the local bottler known as Rehman Bottlers on a contractual basis.
This study carries out the analysis of distribution channels of Coca Cola Company
Pakistan. The study deals with the current situation in which Company modified its
distribution from indirect sales to direct sales. In this study particularly channel members are
studied and logistic channel is not considered carefully.
The Company's strengths, weaknesses, opportunities and threats regarding distribution
channels are studied. The channel members opinion about the Company is also studied and
their suggestions to the Company are also given. Lastly the study gives the conclusion and
recommendations to the Company. |
| Year | 1994 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Hertzberg, Ellen; |
| Examination Committee(s) | Speece, Mark W.;Do, Ba Khang; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994 |