| Author | Tayyab, Sameer |
| Call Number | AIT RSPR no. SM-94-52 |
| Subject(s) | Marketing--Pakistan--Management
|
| Note | A research study submitted in partial fulfillment of the requirement for the degree of
Masters of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | People in the world are getting closer and closer, barriers of time and distance are shortening,
and the gap between the international markets are reducing. This process of change is leading
towards a slogan of one world. The opening of global markets have resulted in fierce
competition not only internationally but also domestically for business firms. This fierce
competition have restricted the entry into any market. Therefore, the firms before entering into
any market conducts the market assessment study to reduce the risk associated with the entry.
In this paper, the author has attempted to conduct a similar kind of study for
scientific I medical equipment and diagnostic kits. For this purpose interviews were taken from
Cardiologists and Pathologists and analysis were made from the responses. In the end, after
assessing the market some conclusions were drawn based on the interviews and
recommendations were made. |
| Year | 1994 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Hertzberg, Ellen; |
| Examination Committee(s) | Johri, Lalit M.;Speece, Mark W.; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994 |