| Author | Hamid, Gohar |
| Call Number | AIT RSPR no.SM-94-55 |
| Subject(s) | Hotels, taverns, etc.--Thailand--Bangkok
|
| Note | A research study in partial fulfillment of the requirement for the degree of Master of Business
Administration |
| Publisher | Asian Institute of Technology |
| Abstract | This study aims at developing a comprehensive framework for the assessment of the
sales department of the leading hotels in Bangkok. It can thus, be applied to both the
developing county hotels.
The framework is applied to the three of many leading hotels in Bangkok, namely-Holiday
Inn, Shangri-La and Royal Orchid Sheraton. The conclusions drawn from the
application of the framework revealed that the hotels in Bangkok do not have the ability to
compete with the competitors because of lack of information.
However, the initially proposed framework showed some limitations in the use of the
given recommendations. Certain problems were faced due to lack availability of information
and time constraints. But, the proposed suggestions include remedies to the problems and can
definitely improve the existing situation of the sales department of the hotels. |
| Year | 1994 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Hertzberg, Ellen; |
| Examination Committee(s) | Johri, Lalit M.;Speece, Mark W. |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994 |