| Author | Mukdashine Sandmaung |
| Call Number | AIT Diss. no.DBA-SOM-16-04 |
| Note | A dissertation submitted in partial fulfillment of the requirements for the
degree of Doctor of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Understanding how stakeholders perceived the importance of quality of higher education and identifying the most important quality factors and indicators from their viewpoints represent the first stage for quality improvement and customer satisfaction in higher education institutions. The study aims at determining the quality indicators that are valuable for assuring quality in higher education institutions (HEls) in Thailand from the perspectives of four key stakeholder groups i.e. students, teaching staff, managerial staff, and employers. These quality expectations are then compared with the quality indicators of the Office of Higher Education Commission (OHEC) of Thailand. A list of quality in higher education conceptualization models was identified based on the literature review. Existing models related to perceived quality served as basic frameworks to develop an inclusive set of quality factors to be investigated. Fifty-nine quality items were adopted. Data was collected using a field questionnaire survey of over 2,000 stakeholders throughout Thailand. Statistical analyses of ranking, differences and factors were conducted and compared with OHEC's official list of quality indicators. Results indicated similarities and differences among various groups of stakeholders that could be concluded that there was complexity in the quality expectations perceived by various groups of stakeholders. This difference can be explained by role conflict theory (RCT). However, the results of correlation of their important ranking indicated consistency on a relatively strong correlation. Moreover, the most important expectations of stakeholders are found missing from the OHEC list, and several indicators used by OHEC were among the lowest ranked items. Factor analysis also suggested a different structure for categorizing the quality indicators compared to what is being mandated by OHEC. Surveyed respondents in four groups of stakeholder attributed the highest perceived impo11ance to items under faculty competence and attitude dimension. Results of the present study can enlighten the decisions making process of higher education leaders in Thailand. This investigation helps in developing a better understanding of stakeholders' needs and in providing a better service based on stakeholders' perspective of quality of higher education. |
| Year | 2016 |
| Type | Dissertation |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Doctor of Philosophy in Business Administration (Publication code = DBA-SM, SM) |
| Chairperson(s) | Do, Ba Khang;Vimolwan Yukongdi (Co-chairperson) |
| Examination Committee(s) | Donyaprueth Krairit;Vilas Nitivattanon |
| Scholarship Donor(s) | Sripatum University ; |
| Degree | Thesis (Ph.D.) - Asian Institute of Technology, 2016 |