| Author | Sadiq, Tariq Javed |
| Call Number | AIT RSPR no. SM-95-43 |
| Subject(s) | Marketing--Pakistan--Management
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| Note | A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-95-43 |
| Abstract | ICI agrochemicals is the fourth largest multinational company dealing in agricultural pesticides in Pakistan. The company has three main products for cotton crop, on which most of the sales depends. ICI is marketing it's products in almost all cotton growing area in Pakistan. EDGRO Pvt. Ltd. is one of the newly established agricultural pesticide company in Pakistan. Presently the company is selling it's products in only two specific areas where cotton is grown extensively. In this study, marketing strategies of ICI and EDGRO were compared. The study emphasized the need for a market-oriented approach. It was analyzed how the companies focus their efforts on serving and satisfying their customers by developing a marketing mix strategies under the company's management control, i.e. the 4 P's. |
| Year | 1995 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-95-43 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration in International Business (Publication code = SM) |
| Chairperson(s) | Igel, B. |
| Examination Committee(s) | Speece, Mark;Hertzberg, Ellen |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |