| Author | Le Thi Kim Oanh |
| Call Number | AIT RSPR no. SM-95-45 |
| Subject(s) | Strategic planning--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirement for the Degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-95-45 |
| Abstract | Danang Brewery Company (DBC) is a local medium-size brewery in Danang city that has dominated solely the beer market in the central region of Vietnam for the last five years. As competition among the brewers is getting fiercer and as it is only a question of time until the larger foreign brewers which have been concentrating their efforts on the two main cities Hanoi and Ho Chi Minh will try to enter regional markets as well, the Danang Brewery is facing the thorny question of how to develop in this competitive environment. Hence, the problem of designing an effective competitive strategy is becoming more and more essential and crucial. This study deals with developing a compet1t1ve strategy for Danang Brewery Company. Following the path of the conceptual framework, an exhaustive review of available literature together with a series of individual in-depth interviews were undertaken to gather the needed data for the strategic analysis process. First, by an external analysis that is more emphasized on the analysis of major competitors, the opportunities and threats were identified. Second, through a careful assessment of business activities, the strengths and weaknesses of the DBC's were drawn out. Third, taking the strengths, weaknesses, opportunities, and threats in consideration, a range of alternatives for competitive strategies was developed; and then possible courses of actions were suggested to support an achievement of the company desired performance level. |
| Year | 1995 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-95-45 |
| Type | Special Study Project Report (SSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration in International Business (Publication code = SM) |
| Chairperson(s) | Bumbacher, Urs |
| Examination Committee(s) | Johri, Lalit M.;Swierczek, Fredric William |
| Scholarship Donor(s) | The Government of Switzerland. |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |