| Author | Dang Ngoc Dai |
| Call Number | AIT RSPR no. SM-95-62 |
| Subject(s) | Industrial management--Vietnam--Hanoi
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| Note | A Research Study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-95-62 |
| Abstract | Along with the economic reform, business environment has changed fast. Vietnamese companies not only have opportunities but also face with threats raising in new competitive environment. Enterprises have to adapt the changes, and develop feasible strategies. This research aims at analyzing environment trends, industry structure, and internal factors of MTB company. Then suggest a reasonable strategy for MBT. The textile industry, while being regarded as a sunset industry in most developed countries, is still a highly important industry in Vietnam. The results reveal Vietnamese textile industry is an quite attractive industry. The existing companies cannot meet the current demand of textile products. Furthermore, the demand for textile products continues to increase as a result of high economic growth rates. All these factors coupled with the large population will create opportunities for textile industry and for MTB firm. Moreover, foreign markets for Vietnamese textile products is opening up to firms. It is easy for companies to access modern technologies from outside. Companies in the form of Joint-venture and full-owned foreign enterprises, and some local companies will be set up in few years. Managers' knowledge of market economy and experiences of doing business in the competitive environment will be improved. Competition between the companies will increase. A case study was conducted in the selected textile enterprise, which gave an insight assessment of the internal factors to identify strengths and weaknesses of MTB. In general, no company has very advantage over other competitors. Human Resources, R&D, however, can be seen as MTB's strengths. And Manufacturing is seen as a weakness. Replacement of the old existing equipment should be a priority of MTB company. Finally, a strategy for MTB is presented to meet the changes in the near future. |
| Year | 1995 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-95-62 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration in International Business (Publication code = SM) |
| Chairperson(s) | Bumbacher, U. |
| Examination Committee(s) | Johri, Lalit M.;Khang, Do Ba |
| Scholarship Donor(s) | The Government of Switzerland |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995. |