The use of information technology in retail chains for achieving competitive advantage : a study of retail chains in Pakistan and France | |
| Author | Bhatti, Saqib Saeed |
| Call Number | AIT RSPR no. SM-94-1 |
| Subject(s) | Information technology--Pakistan Information technology--France Chain stores--Pakistan Chain stores--France |
| Note | A research study submitted in partial fulfilment of the requirement for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Abstract | A great deal has been written about the use of information technology and its use and application in manufacturing and service industries. But aspects as to how information technology influences cost or differentiation have not yet received adequate and explicit attention in technology assessment studies. Secondly, most of the studies on interorganizational systems using electronic data interchange in service industry focus on financial institutions and airlines, but few on retail institutions. This study is an attempt to highlight the significance of proper and timely flow of information in the smooth operations of centrally controlled retail chains. It also shows how information technology can help such a retail chain to gain competitive advantage by reducing cost or by enhancing differentiation. Different applications of information technology in retail chains have been mentioned and their order of preference on the bases of the advantages accrued, costs incurred and prerequisites have been recommended. |
| Year | 1994 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-94-1 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration in International Business (Publication code = SM) |
| Chairperson(s) | Ramanathan, K. |
| Examination Committee(s) | Gupta, J.P.;Gougeon, P. |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994 |