| Author | Herbert Vongpusanachai |
| Call Number | AIT RSPR no. SM-91-27 |
| Subject(s) | Videotex systems--Thailand
|
| Note | A research submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-91-27 |
| Abstract | A plan to create a public videotex system was endorsed by Telephone Organization of
Thailand. A concession was granted to Lines. Technology (Thailand) Co., Ltd. (LTT) to build a
nationwide videotex network. The company has commissioned-the author to study the market, plan
and forecast the technology while involving himself ·with. all the developments of the corporation
The preplanning for the research was done by the Managing Director of LTT and the author. A
problem to solve is how to start videotex applications with no users and how to acquire users if there
are no applications.
The results of the study was used as the foundation for the financial projection, investment
plan, and conception of overall strategy for the concessionaire. The research found that the market
needs an information system but will need more time and incentives to accumulate the critical mass.
It will then generate· the momentum to propel the technology to the masses. The· solution is to
invest in applications early and make system cheap and attractive to users. The concession, in the
long-run, will be both profitable for investors and beneficial to Thai society.
The two important aspects of the technology are the communications network and videotex
applications. Given continuing research on target market characteristics and technical analysis to
optimize the videotex network, the technology can attract new users on its own merits. Short- term
plans and a long-term strategy are also recommended. |
| Year | 1991 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-91-27 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Hirsch, Georges S.; |
| Examination Committee(s) | Bae, Zong-Tae;Gougeon, Patrick;D'Argoeuves, Thierry G.; |
| Scholarship Donor(s) | Canadian International Development Agency, Canada; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1991 |