| Author | Thanaphol Virasa |
| Call Number | AIT Thesis no. IE-91-31 |
| Subject(s) | Production planning
|
| Note | A thesis submitted in partial fulfillment of the requirement
for the degree of Master of Sciences, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Abstract | A strategic planning model for a Thai manufacturing company was developed. Six strategic
options were explicitly considered, namely: concentrate in existing business in existing market,
diversify existing business to new market, diversify to new business related to existing business
within domestic market, diversify to new business unrelated to existing business within domestic
market, diversify to new business related to existing business to new market, and diversify to new
business unrelated to existing business to new market. Criteria considered important in the
decision-making process include growth, profitability, productivity, and social responsibility. Their
relative importance was assessed against the background of three scenarios (optimistic, status quo,
and pessimistic) each in turn encompassing economic and non-economic determinants that exist
within the country as well as those external to it.
Analytic Hierarchy Process (ARP) was used in the analysis. Results indicate that the "best"
strategy to be pursued by the company is to diversify to new business related to existing business
within the domestic market. |
| Year | 1991 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Industrial Engineering (IE) |
| Chairperson(s) | Tang, John C.S.
|
| Examination Committee(s) | Tabucanon, Mario T. ;Bohez, Erik L.J.
|
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 1991 |