1 AIT Asian Institute of Technology

Effect of personality traits and social interaction on satisfaction with investment performance: an empirical study of Nepalese individual investors

AuthorBuddhacharya, Shriya
Call NumberAIT RSPR no.SM-19-34
Subject(s)Customer services--Nepal
Nepal Banks And Banking
Consumer behavior--Nepal

NoteA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
PublisherAsian Institute of Technology
AbstractThe purpose of this study was to examine the effect of personality traits and social interaction on satisfaction with investment performance. A questionnaire-based survey was conducted in Nepal, and 280 individual investors filled the survey. Hypotheses were tested using correlation and multiple regression analysis. From the analysis, it was concluded that in the context of Nepalese individual investors, among the six independent variables, neuroticism, agreeableness, conscientiousness and social interaction have a positive effect on satisfaction with investment performance, while openness to experience has a negative effect on satisfaction with investment performance. However, extraversion does not have a negative effect on satisfaction with investment performance and is not statistically significant. Additionally, the study recommends individual investors to invest and make financial decision considering social interaction. From the study, it is also established that individual investor's satisfaction is influenced by their personality traits.
Year2019
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Viimolwan Yukongdi;
Examination Committee(s)Vatcharapol Sukhotu;Zimmermann, Willi;
Scholarship Donor(s)Asian Institute of Technology Fellowship;
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2019


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