How to deliver great search engine optimization performance for 103 like FM? | |
| Author | Nat Fuengfusin |
| Call Number | AIT Intern Proj. no.SM-20- |
| Subject(s) | Web search engines--Thailand Radio stations--Thailand |
| Note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | The primary abstracts of this research are divided into three major parts are understanding SEO, creating SEO benchmark, and implementing the current SEO website. In this project, we will explore the 103 Like FM website as the case study. For understanding the SEO part, we will learn about the SEO fundamental knowledge which is considered to be technical for newcomers. To successfully implement SEO, it is essential to know what they are, and how are they function in the digital marketing world. For creating the SEO benchmark part, it is important to know what the 103 Like FM website is like especially the current SEO performance score. The SEO benchmark will help to identify what current SEO problems are on the website site. For implementing the SEO part, it is the highlight of this project. This part will educate on how to use SEO strategy and tools to be able to generate 103 Like FM SEO recommendations. After SEO strategy implementation, the result should be higher organic traffic and higher organic ranking. It is important to note that SEO implications might need time at least 3 – 6 months to see SEO results. However, this project’s duration was about 1-2 months. Therefore, the result was inclusive. Still, this project had followed SEO best practice. It will help you gain a better understanding of how digital marketing work based on the real example which 103 Like FM. |
| Year | 2020 |
| Type | Internship Report |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Levermore, Roger; |
| Examination Committee(s) | Badir, Yuosre F. M.;Ransom, Lakeesha K.; |
| Scholarship Donor(s) | Royal Thai Government;Asian Institute of Technology Fellowships; |
| Degree | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |