Creation of a customer journey map (CJM) and Improvement of customer relationship Management (CRM) platform for Wecosytem company | |
| Author | Ritthikrai Moolanahsiri |
| Call Number | AIT Intern Proj. no.SM-20- |
| Subject(s) | Customer relations--Management Relationship marketing--Management |
| Note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | A customer journey map (CJM) helps a company understand their business by each step when their customers or their client receive the products or services from a company. This intern project will show the customer journey map of the Wecosystem company, including the research information of the company from interviewing and collecting data. When the company has the CJM, they also can use the social networks to create the rates of sale such as using the social networks to sponsor, and improving the customer relationship management (CRM) platform. The sponsored with social networks can help to increase the rate of sale in short term, but the customer relationship management can provide the long term of sale because of the data analytics. The CRM will help to analyze the best option for their customers or their clients, including the good experience for them and providing the good satisfaction as well. Finally, this intern project suggests the Wecosystem company to continue the CRM program and find a new CRM program that is appropriate with the company to maintain and increase the rate of sale in long run. |
| Year | 2020 |
| Type | Internship Report |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Levermore, Roger; |
| Examination Committee(s) | Badir, Yuosre F. M.;Ransom, Lakeesha K.; |
| Scholarship Donor(s) | Royal Thai Government;Asian Institute of Technology Fellowships; |
| Degree | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |