A new platform of customer relationship management (CRM) for Bangkok smile dental group | |
| Author | Thalittiphan Deecharearnrungrueng |
| Call Number | AIT Intern Proj. no.SM-20- |
| Subject(s) | Customer relations--Management Small business--Thailand--Bangkok--Management |
| Note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | This study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company “BSDG”, was chosen. The project will have results basing on BSDG’s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided. |
| Year | 2020 |
| Type | Internship Report |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Levermore, Roger; |
| Examination Committee(s) | Badir, Yuosre F. M.;Ransom, Lakeesha K.; |
| Scholarship Donor(s) | Royal Thai Government;Asian Institute of Technology Fellowships; |
| Degree | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |