| Author | Wongsakarn Inthapibool |
| Call Number | AIT Intern Proj. no.SM-20- |
| Subject(s) | Board games--Marketing
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| Note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | Punica publish has been in comic business for more than a decade. As Punica is owning various quality contents, the CEO wants to diversify the product. With CEO passion to boardgame, Punica is aiming to make boardgames from its own content. At the time, boardgame market has been growing rapidly which is a good sign. This intern project aims to gain customer insight from boardgame consumer in Thailand in different target group. The main data collection is qualitative interview with target group supported by outsourced data from existing boardgame developer in the market. The result shows some useful insight that could answer some questions such as “Which group of customers are price sensitive” and “What boardgame features should be avoid for certain customer group”. At the end, the author provides a couple of advices to generate revenue in the future. |
| Year | 2020 |
| Type | Internship Report |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Levermore, Roger; |
| Examination Committee(s) | Badir, Yuosre F. M.;Ransom, Lakeesha K.; |
| Scholarship Donor(s) | His Majesty the King’s scholarship (Thailand); |
| Degree | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |