Corporate strategy, organizational restructuring and corporate performance : a case study of the Siam Commercial Bank | |
| Author | Boriboon Pinprayong |
| Call Number | AIT Diss. no.DBA-SOM-12-06 |
| Subject(s) | Corporate reorganizations--Thailand--Management Strategic planning--Thailand Organizational change--Thailand--Management |
| Note | A dissertation submitted in partial fulfilment of the requirements for the Degree of Doctor of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | This research investigates why and how Siam Commercial Bank (SCB) implemented organizational restructuring during the volatile economic environment. The study is based on qualitative research, grounded theory, and quantitative research. The data were collected through in-depth interviews and questionnaire survey from 291 SCB’s managers in 2009. After the Asian financial crisis in 1997, SCB implemented organizational restructuring all business units to retain the Bank’s business in the economic fluctuation. The focus was on increasing and developing organizational efficiency and effectiveness as well as human resources and business efficiency aligned with the Banks’ business plan. Meanwhile, to increase and develop human resource efficiency, the Bank has emphasized the role of HRM. HRM strategy, policies and practices were developed to improve and enhance employee efficiency. Based on the data analysis, the Bank has been able to increase and develop organizational efficiency and effectiveness. The human resource efficiency is evidenced in organizational commitment, and employee engagement and loyalty to create business strategies to build upon the Banks’ business efficiency in terms of revenue growth, market share expansion, and customer satisfaction. Overall, SCB has succeeded to sustain its business in the economic fluctuation by ongoing organizational restructuring. Based on the findings from both qualitative and quantitative approaches, this study suggests some theoretical breakthrough that in the economic crisis, firms not only need to develop appropriate corporate strategy that is necessary but also reorganize its structure to cope with change. In so doing, firms need to re-align their human resource strategy, policies and practices as well as their control and performance measurement to ensure the desirable firm performance. |
| Year | 2012 |
| Type | Dissertation |
| School | School of Management (SOM) |
| Academic Program/FoS | Doctor of Philosophy in Business Administration (Publication code = DBA-SM, SM) |
| Chairperson(s) | Sununta Siengthai |
| Examination Committee(s) | Winai Wongsurawat;Teerapat Sanguankotchakor;Pallapa Petison |
| Degree | Thesis (Ph.D.) - Asian Institute of Technology, 2012 |