Launch, growth and success of healthcare business products : case studies of over-the-counter pharmaceutical business setups in Thailand | |
| Author | Patama Sangwongwanich |
| Call Number | AIT Diss. no.DBA-SOM-22-02 |
| Subject(s) | Pharmaceutical industry--Thailand Health products--Thailand |
| Note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | Dissertation ;no. DBA-SOM-22-02 |
| Abstract | How can health products such as multivitamins and other nutritional supplements make headway into emerging markets that are moving up the ranks of middle-income economies? This study investigates the case of Thailand, a country that in the early 1990s registered a per capita income comparable to Vietnam and Laos and Cambodia today. It illustrates, through the real experience of an executive of a local subsidiary of an American multinational pharmaceutical company how a new entrant exploited the rapidly changing economic and retailing environment to become a successful player in an important and growing segment of consumer products. |
| Year | 2022 |
| Corresponding Series Added Entry | Asian Institute of Technology.Dissertation ;no. DBA-SOM-22-02 |
| Type | Dissertation |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Doctor of Philosophy in Business Administration (Publication code = DBA-SM, SM) |
| Chairperson(s) | Winai Wongsurawat (Co-Chairperson);Badir, Yuosre F. M. (Co-Chairperson); |
| Examination Committee(s) | Vimolwan Yukongdi;Pisut Koomsap; |
| Degree | Thesis (Ph.D.) - Asian Institute of Technology, 2022 |