Strategy for improving market share of TOT in personal cordless telephone serviec (PCT) for the Bangkok metropolitan area | |
| Author | Chaong Wongsawaeng |
| Call Number | AIT RSPR no.ESM-00-11 |
| Subject(s) | Telephone systems--Thailand--Bangkok Personal communication service systems--Thailand--Bangkok Strategic planning--Thailand--Bangkok |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration (Executive MBA Program) |
| Publisher | Asian Institute of Technology |
| Abstract | In the beginning of the Personal Cordless (Communications) Telephone Project (PCT), TOT did not take PCT as an essential business sector. TOT focused on establishing a new Cellular Mobile Phone Service at 1900 MHz. TOT allowed TA to play on PCT alone. After nine months past, number of TA customers on PCT was increasing to more than 300,000 customers comparing to around 30,000 of TOT customers. The big difference in the number of customers of PCT forced TOT to study on PCT service. Both TA and TOT served the fixed line, and the number of customers for PCT in the Bangkok Metropolitan Area was nearly the same, which is around one million three hundred lines. The technology used is also the same, the suppliers of Personal Station (PS) in cellular mobile phone which is called the handset are the same. However, the results were not the same. This case study revolves around this very interesting feature. |
| Year | 2000 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Academic Program/FoS | Master of Business Administration (Executive)-(EMBA) (Publication code = ESM) |
| Chairperson(s) | Johri, Lalit M. |
| Examination Committee(s) | Paul, Himangshu;Do Ba Khang; |
| Scholarship Donor(s) | Telephon Organization of Thailand |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |