Planning-Consolidation strategies for a medium sized company : a case study of United Cotton Co., Ltd. | |
| Author | Somchai Suwanrumpha |
| Call Number | AIT Thesis no.ESM-99-30 |
| Subject(s) | Strategic planning--Thailand--Case studies Small Business--Thailand--Case studies Textile industry |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive MBA Program) |
| Publisher | Asian Institute of Technology |
| Abstract | All types of industries, including textile industry, are facing the pressure of global competition at home as well as in international markets. The firms, regardless of their size, have to craft their strategy to anticipate, respond and adapt to the changing business environment. The challenge facing today's managers is to establish the direction of their firms by developing and implementing the company strategies to compete in the world market. United Cotton Co. Ltd. is a medium size company. The company has 2 core businesses, a yarn manufacturing and a recycled spinning waste. Although the company has a small market share in both core businesses, the company performance's is average when compared to other Thai textile manufactures. In order to maintain competitiveness in yarn manufacturing business, United Cotton continues improving company's yarn quality by annually investing in new machinery. In spinning waste recycling business, the market conditions are declining in both domestic and export markets. This research study analysed United Cotton's spinning waste recycling business. The study also investigated the production of nonwovens as an alternative strategy for United Cotton in the recycled spinning waste business. The study analyzed the nonwoven products and technologies that have synergy to the company existing recycled waste business. Recommendation for crafting short-term and long-term strategies for United Cotton were proposed. |
| Year | 1999 |
| Type | Thesis |
| School | School of Management |
| Academic Program/FoS | Master of Business Administration (Executive)-(EMBA) (Publication code = ESM) |
| Chairperson(s) | Igel, Barbara; |
| Examination Committee(s) | Johri, Lalit M.;Do Ba Khang; |
| Degree | Thesis (M.B.A.) - Asian Institute of Technology, 1999 |