Consumer taste preferences in Thai alcoholic market, by ... and Satit Techapoolpoll | |
| Author | Sunil, Aluri |
| Call Number | AIT RSPR no. IE-83-2 |
| Subject(s) | Consumers' preferences--Thailand Alcoholic beverages--Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Abstract | This study was directed to obtain specific information to aid in the decision making process or a company distributing alcoholic beverages. Taste testing was done using three brands of alcoholic beverages x, I and z. Two of the brands of alcoholic beverages tested were being distributed by the company concerned. Bangkok was taken to represent Thai land. A sample survey was conducted with personal interviews aided by a preset questionnaire. It was found that brand X was the least preferred of the three in all respects. Brand Z was preferred for packaging. It was also noted that brand preference was independent of age, income and ethnic origin of the 96 respondents interviewed. Nothing much could be said about t he preference between brands Y and z. Simple statistical tests were used to make inferences and they worked quite well . |
| Year | 1983 |
| Type | Research Study Project Report (RSPR) |
| School | School of Engineering and Technology |
| Department | Department of Industrial Systems Engineering (DISE) |
| Academic Program/FoS | Industrial Engineering (IE) |
| Chairperson(s) | Oudheusden, Dirk L. Van ; Smith, Tasman |
| Examination Committee(s) | Tabucanon, Mario T. |
| Scholarship Donor(s) | The Royal Netherlands Government |
| Degree | Research Studies Project Report (M. Eng.) - Asian Institute of Technology, 1983 |