The role of customer participation in emerging markets' SMEs innovation quality : the impact on opportunity recognition, exploitation, and innovation capability | |
| Author | Pham Minh Tri |
| Call Number | AIT Diss. no. DBA-SOM-24-09 |
| Subject(s) | Customer services Entrepreneurship Small business--Vietnam |
| Note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | Previous studies have emphasized the positive impact of customer participation on the success of new product development, shaping how companies uncover and utilize innovations. While much attention has been on metrics like speed to market for products and process innovation, there's been Less attention has been given to the overall innovation quality at the firm level, which includes a company's effectiveness in implementing innovations across various products, services, and processes. Additionally, existing research on innovation has predominantly concentrated on large firms in developed nations, overlooking the challenges encountered by small and medium-sized enterprises (SMEs) in emerging markets, characterized by resource constraints, has been common in existing research on innovation. In this research, we argue that emerging markets’ SMEs may leveraging customer participation to improve the firm-level innovation, thereby overcoming resource limitations. Hence, this study investigates the impact of customer participation on innovation quality in SMEs in emerging markets. We also propose the mechanism through which this effect take place, suggesting that the impact of customer participation on innovation quality is mediated by the recognition and exploitation of opportunities. Additionally, the study considers the moderating effect of SMEs' innovation capability. Data from 194 SMEs in Vietnam's manufacturing and service industries were collected through questionnaire surveys and analyzed using PLS-SEM. The findings are outlined as follows: opportunity recognition and exploitation serve as mediators in the relationship between customer participation and innovation quality in SMEs. Additionally, SMEs' innovation capabilities act as moderators for both the relationship between innovation quality and customer participation, as well as the relationship between opportunity exploitation and innovation quality. Furthermore, customer participation significant impacts SMEs' opportunity recognition, and opportunity recognition has a positive effect on SMEs' opportunity exploitation. |
| Year | 2024 |
| Type | Dissertation |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Doctor of Philosophy in Business Administration (Publication code = DBA-SM, SM) |
| Chairperson(s) | Badir, Yuosre F.M. |
| Examination Committee(s) | Dong Phung Van;Tanujjal, Bora |
| Degree | Thesis (Ph.D.) - Asian Institute of Technology, 2024 |