Leveraging business model innovation for sustainable competitive advantage in the technology-intensive industry : exploring the moderating role of the dynamic external environment | |
| Author | Amphol Tangtongpairoth |
| Call Number | AIT Diss. no. DBA-SOM-24-05 |
| Subject(s) | Management--Technological innovations Industrial management |
| Note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | This study focuses on the firm-level and explores the role of business model innovation (BMI) in fostering sustainable competitive advantage (SCA) within the technology-intensive industry. Moreover, it also examines the role of the dynamic external environment (technological turbulence, market turbulence, and competitive intensity) in moderating this relationship. A sample of 358 middle managers from the manufacturing technology industries listed in the Federation of Thai Industries participated in a questionnaire survey. Findings indicate a significant positive relationship between BMI and SCA, with BMI activities contributing to market differentiation, cost efficiency, adaptability, and improved financial performance. Moreover, technological turbulence positively moderates the BMI-SCA relationship, emphasizing the importance of technological readiness and adaptation in enhancing competitive advantage. However, market turbulence intensifies the negative relationship between BMI and SCA due to challenges in meeting rapidly changing customer needs and market demands. Conversely, competitive intensity intensifies the positive relationship between BMI and SCA, highlighting the role of differentiation, response to disruption, efficiency, and customer value in competitive markets. The study concludes with implications for practice, suggesting that firms must prioritize BMI to sustain competitive advantage, particularly in dynamic environments. Limitations include sample distribution constraints, prompting recommendations for future research to explore qualitative aspects, mediation variables, and broader industry applications of BMI. |
| Year | 2024 |
| Type | Dissertation |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Doctor of Philosophy in Business Administration (Publication code = DBA-SM, SM) |
| Chairperson(s) | Badir,Yuosre F.M.; |
| Examination Committee(s) | Attaphongse Taparugssanagorn;Vimolwan Yukongdi; |
| Scholarship Donor(s) | AIT Fellowship; |
| Degree | Thesis (Ph.D.) - Asian Institute of Technology, 2024 |