Perception of generative AI in Vietnam's creative industry and the value of AI-human collaboration for creative tasks | |
| Author | Pham Huy Hoang |
| Call Number | AIT Proj. no.SM-24-05 |
| Subject(s) | Artificial intelligence--Vietnam Human beings--Effect of technological innovations on--Vietnam |
| Note | A project report submitted in partial fulfillment of the requirements for the degree of Master in Business Analytics and Digital Transformation |
| Publisher | Asian Institute of Technology |
| Abstract | Generative AI have grown to be the most discussed technological advancement in modern year. Its ability to analyze patterns and structured data to create new contents have amazed people and create a controversial topic on its proper usages. In creative industry, generative AI could both be an opportunities and threats when integrate its usage in the working process. By researching academic paper and conducting both quantitative and qualitative researches, this paper aims collect and analyze the perception of people toward contents generated by AI and whether the integration of generative AI in the creative process could bring more value to creative professionals. Additionally, the effect of AI contents to the authenticity and trust of the audiences will also be discussed. |
| Year | 2024 |
| Type | Project |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Professional Master in Business Analytics and Digital Transformation (PMBADT) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Endress, Tobias;Galipeau, David; |