Sparking a charge : a feasibility study of Schneider electric's electric vehicle charging business model in Vietnam | |
| Author | Nguyen Thanh Nhan |
| Call Number | AIT Proj. no.SM-24-06 |
| Subject(s) | Electric vehicles--Vietnam Automobile industry and trade--Vietnam--Case studies Battery charging stations (Electric vehicles)--Vietnam--Case studies |
| Note | A project report submitted in partial fulfillment of the requirements for the degree of Professional Master of Business Analytics and Digital Transformation |
| Publisher | Asian Institute of Technology |
| Abstract | The electric vehicle (EV) market in Vietnam is rapidly evolving, driven by increasing environmental awareness, government initiatives, and the entry of domestic EV manufacturers. As a global leader in energy management and automation solutions, Schneider Electric has identified significant growth opportunities in the Vietnamese EV charging infrastructure market. This research study provides a comprehensive analysis of Schneider Electric's current position and outlines strategic recommendations to enhance its competitiveness and market share in Vietnam. The study begins by examining the current landscape of the Vietnamese EV market, including market trends, government policies, and the competitive environment. It then conducts an in depth analysis of Schneider Electric's strengths, weaknesses, opportunities, and threats (SWOT) in the Vietnamese market, identifying key challenges and potential growth areas. Based on the analysis, the study proposes a strategic roadmap for Schneider Electric to establish a strong presence in the Vietnamese EV charging market. The recommendations encompass short-term goals, such as expanding the EV charging network in urban areas, enhancing marketing strategies, and improving service quality. Long-term goals include developing smart charging solutions, integrating renewable energy, and expanding into rural and remote areas. Moreover, the study emphasizes the importance of collaboration strategies, outlining opportunities for partnerships with local distributors, real estate developers, and domestic EV manufacturers. It also provides a detailed deployment and operation plan for the charging infrastructure, ensuring efficient implementation and maintenance. Recognizing the significance of digital transformation, the study proposes leveraging key technologies such as artificial intelligence, cloud computing, and data analytics to enhance competitiveness and optimize operations. Additionally, strategies for product and service innovation, operational efficiency improvements, and market share expansion in Vietnam are presented. The study concludes by evaluating the potential impact and benefits of the proposed strategies, forecasting positive outcomes in terms of increased market share, revenue growth, and operational excellence for Schneider Electric in the Vietnamese EV charging market. |
| Year | 2024 |
| Type | Project |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Professional Master in Business Analytics and Digital Transformation (PMBADT) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Endress, Tobias;Galipeau, David; |