Applying strategy maps to the development of Co.opmart Nha Be in Nha Be Province from 2016 to 2020 | |
| Author | Bui Thi Giang Thu |
| Call Number | AIT Proj. no.EMBA-VN-16-03 |
| Subject(s) | Strategic planning--Vietnam--Case studies--2016-2020 Managmeent--Vietnam--Case studies--2016-2020 Cooperative societies |
| Note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN) |
| Publisher | Asian Institute of Technology |
| Abstract | In the last few years, the retail market in Vietnam witnessed quickly development of the modern channel with the existence of 690 supermarkets, 125 shopping malls and over 1,200 convenient stores, according to report of Ministry of Industry and Trade of Vietnam Government. Moreover, the report also pointed that 50% of the total Vietnam population often go shopping at new modern channels such as supermarket, hypermarket, shopping malls and convenient stores. This shows a fact that Vietnamese consumers have gradually changed their purchasing habit to supermarkets and modern stores instead of the traditional markets. This trend is happening not only in urban areas but also in rural areas across Vietnam thanks to mainly due to better economic performance, increase in living standards and strong urbanization in the country. As the leader of supermarket retailing in Vietnam with huge experience for over 20 years, Union Trading Co-operative with its brand name Saigon Co.op decided to expand its market to new landscape, Nha Be and established a supermarket located near residential and centre areas. However, after running business in one year, Co.opmart Nha Be has faced some problems such as not be able to reach the sales target or not much consumers come as company expected. At the same time, due to strong increase in the number of retailing and new competitors entering to Vietnam after TPP, it requires Co.opmart Nha Be to allocate problems and weakness of this retailing and change its internal capabilities to increase the number of customers, meet customers’ needs and to compete with potential competitors in the future. In this report, the author will do market research about the external environment influenced directly to customer’s shopping behavior and give a suitable business strategies plan for Co.opmart in the next year based on its core competencies at the recent. |
| Year | 2016 |
| Type | Project |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat (Co-Chairperson);Igel, Barbara (Co-Chairperson) |
| Examination Committee(s) | Huynh, Trung Luong;Tritos Laosirihongthong |
| Scholarship Donor(s) | Saigon Co.op, Viet Nam |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2016 |