AIT RSPR no.SM-94-40 Effect of product attributes on consumers' product consideration : a case study of Lever Brothers Pakistan Limited by Ali, Hasan Asghar
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AIT RSPR no.SM-94-41 Marketing strategy, functions and buyer perceptions' audit : a case study of Abbott Laboratories (Diagnostic Division), Pakistan by Arshad, Rizwan
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AIT RSPR no.SM-94-42 The role of information technology at the interface between marketing and manufacturing : two case studies in the polyester industry of Pakistan by Ghani, Masood ul
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AIT RSPR no.SM-94-43 Evaluation of industrial projects by investment agencies : incorporation of technology and industrial structure assessments by Vedavyas, V.
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AIT RSPR no.SM-94-44 The effect of channel of distribution on sales : a case study of Coca Cola Pakistan by Hanif, Waqar
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AIT RSPR no.SM-94-45 The export competitiveness of Pakistan's sports goods industry : a case study by Moghul, Muhammad Iqbal Sanam
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AIT RSPR no.SM-94-46 The green marketing concept for analyzing consumer buyer behavior, with reference to green packaging by Siriporn Chiarawatchai
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AIT RSPR no.SM-94-48 A study regarding the foreign exchange risk management in the automobile sector of Pakistan by Iqbal, Mudassar
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AIT RSPR no.SM-94-49 International trade between Pakistan and Middle-East : the case of garment industry by Sheikh, Salman Yasin
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AIT RSPR no.SM-94-50 Measuring technological capabilities in the pharmaceutical industry of Pakistan : a case study of selected multinational and local pharmaceutical companies by Kabir, Amir
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AIT RSPR no.SM-94-54 A comparative efficiency study of Thai commercial banking sector (money market debt instruments offered to the corporate customers) : Thai vs foreign banks by Ullah, Muazzam Ikram
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AIT RSPR no.SM-94-55 Hotels and hotel marketing and sales : case studies of Holiday Inn, Shangri-la and Royal Orchid Sheraton in Bangkok by Hamid, Gohar
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AIT RSPR no.SM-95-2 Construction project management : perspectives for a proper education of future architects in Thailand by Pattra Jeyasak
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AIT RSPR no.SM-95-41 Crafting expansion and growth strategies in food processing industry : a case study of Shezan International Limited, Pakistan by Saleem, Nasir
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AIT RSPR no.SM-97-1 Business strategies of foreign joint ventures in Myanmar with special reference to the Myanmar-Sampoerna Tobacco Company Limited by Marlar Thein Han
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AIT RSPR no.SM-97-10 Sales force development in China by Wu, Xiao Hong
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AIT RSPR no.SM-97-11 Analysis of reform scenarios for telecommunications sector in Vietnam by Nguyen Huy Tuan
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AIT RSPR no.SM-97-12 A feasibility study of consumer credit in Thailand, with a focus on white goods and furniture by Pavina Saengkajonkiat
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AIT RSPR no.SM-97-13 Simulation of pricing interest rate swaps by Xie, Daorong
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AIT RSPR no.SM-97-14 Positioning and marketing strategies for the unleaded premium gasoline retail market : a case study of the Shell Company Limited (Thailand) by Auramanee Subakarn
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